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What is an MCP & how does it work in AG? 

You may have heard the term "MCP" mentioned alongside AI tools like Claude, ChatGPT, or other AI assistants. This article explains what MCP is, and how it lets you connect your favorite AI assistant directly to your Artist Growth data.

What is an MCP?

MCP stands for Model Context Protocol. Think of it as a universal translator that lets AI assistants talk directly to the apps and tools you already use — like Artist Growth.

Without MCP, if you wanted an AI assistant to help you with your Artist Growth data, you'd have to manually copy information back and forth: exporting a spreadsheet, pasting in details, or describing your schedule from memory. MCP removes that extra step. Once connected, your AI assistant can look up information in Artist Growth and make certain updates on your behalf or pull requested data, all within your conversation with it.

A simple way to think about it: MCP is like giving your AI assistant a key to a specific room in your house, rather than a key to the whole house. You decide which "room" — in this case, your Artist Growth account — it can access, and it can only do what you allow while it's there.

What can I do once I connect Artist Growth to an AI assistant?

Once connected, your AI assistant can both read and update information in your Artist Growth account on your behalf. For example, you could ask it to:

  • Look up an artist's upcoming tour dates
  • Check who's listed on your roster
  • Add a new event to a calendar
  • Update details on an existing event
  • Pull together a quick summary of activity across your organization

Is this safe? Who can see and change my data?

Yes. A few important things to know:

  • You control the connection. Artist Growth data is only accessible to an AI assistant after you've explicitly connected your account to that tool. Nothing happens automatically.
  • You can disconnect at any time. If you no longer want an AI assistant to have access, you can revoke the connection whenever you'd like.
  • Your existing permissions still apply. Connecting through MCP doesn't grant any extra access beyond what your Artist Growth user role already allows. If your role can't do something inside Artist Growth directly, it can't do it through an AI assistant either.
  • Changes are real changes. Because the connection allows both reading and writing, any update made through your AI assistant — like adding an event — will show up in Artist Growth just as if you'd made the change yourself. Review what the assistant is about to do before confirming, especially for anything that changes your data.

    How to Connect/Disconnect your MCP - here